OPS Engineers Melbourne

Background:

OPS Engineers are a professional, design focused structural and civil engineering consultancy practice, providing quality advice and expertise to all of our clients..

Brief:

Help Perrett Simpson rebrand to OPS Engineers and create brand awareness about this transition within their client base and also future prospects.

Solution:

We worked with the team at OPS Engineers to create a brand identity that reflects the true values & personality of the Perrett Simpson/OPS Engineers brand. We followed a methodical process 1) Discovery – Audit the Perrett Simpson brand & assess the brand equity through internal and external stakeholder research 2) Define – we conducted a customer research to look at Perception, Roles & Objectives and Pain-points, we also clarified goals and devised strategies to communicate the objective behind the new brand 3) Ideate – Ideate & Conceptualise the new identity, 4) Prototype – We developed the Primary and secondary identity for the new brand and also mocked up brand collaterals to demonstrate the new brand image, 5) Launch the new brand in the market following a well planned launch strategy to avoid any confusion or misinformation about the new brand. The project was successfully launched without a single glitch.

Task

Help Perrett Simpson rebrand to OPS Engineers and create brand awareness about this transition within their client base and also future prospects.