Kimaru

Background:

Kimaru is the business fleet solution that Essendon Mazda Dealership introduced to the market to service the corporate sector clients in Melbourne.

Brief:

Develop a new brand that would establish the Kimaru as the premium business fleet solution in the market.

Solution:

We worked with the team at Essendon Mazda to come up with a new name for the brand – Kimaru, and then develop the new brand aligning it with flagship Mazda brand. The idea was to keep the identity true to its Japanese heritage and build the new brand using colours and typography that was consistent with a Japanese look & feel.

Task

Develop a new brand that would establish the Kimaru as the premium business fleet solution in the market.