BRAND IDENTITY DESIGN
Branding that cuts through Start here
Slant specialises in Branding, helping clients differentiate themselves in the market through strategy and design, we capture the spirit of a brand; delivering stories that resonate with their audience.
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Brand Audit / Stakeholder Research / Customer Personas / Brand Positioning / Brand Manual
Logo Design / Style scapes / Brand colour audits / Typography / Tone of Voice / Style Guides
Advertising / Marketing Collateral / Magazines / Annual Reports / Catalogues / Direct Mail
FMCG Packaging / Hard Goods Packaging / Sports Packaging / Cosmetics Packaging
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Why work with us?
Our approach to our work is to ask Why? and Why not? to challenge the status quo and deliver lateral solutions to complex problems. We are committed to delivering result driven functional solutions that work and gets you desired results.
Our work in Branding, Art Direction and Packaging Design don’t just look good, they are functional and they stand out. If you are looking to make a mark, increase sales or maximise awareness we have the expertise to achieve this.
As Melbourne’s upcoming design agency, we work with small start-ups, government agencies, automotive dealerships, medical practices, national unions through to not-for-profit organisations, to produce work that deliver results.
OUR DESIGN PROCESS
Discovery
In the Discovery phase we work with our clients to understand the goals and the objectives of the project. We also conduct stakeholder research, brand reviews and identify target audience personas to understand more about our clients business.
Define
In the Define phase we clarify objectives and the scope of the project based on user personas, customer journey and desired outcomes. In this phase we synthesize learning’s from the research & clarify brand strategy.
Ideate
In the Ideate phase we brainstorm and come up with a large number of ideas based on consumer research and insights from the Define phase. Then we use different creative techniques like SCAMPER to shortlist the best ideas to be tested in the next phase.
Prototype
In the Prototype phase we create design concepts & models of the best ideas designed to solve consumers' problems or validate ideas that are tested in the next stage of the design process.
Test
In the Testing phase the design concepts & the models we created in the prototype phase gets tested through focus groups and research where we try and learn more about the concepts by observing the customers interacting with the concepts.
Launch
In the Launch phase the concept is finally launched in the market after rigorous testing based on Launch strategy and plan of the organisation.
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Use the form to submit your info and one of our team members will call you to discuss your requirements.