ANMJ Online

Background:

The ANMJ is a publication of the Australian Nursing and Midwifery Federation. The Australian Nursing and Midwifery Federation is the largest union in Australia, with 238,144 members in 2018. The union is run by nurses, midwives and assistants in nursing to advance the industrial, political and professional interests of its members.

Strategy:

Help ANMJ transition from print media to online without loosing readership and advertising revenue. Also attract new members and grow advertising revenue through content and relevance.

Solution:

We worked with the team at ANMF to build an online portal that was readily accepted by the existing member of ANMJ and their advertisers. We also succeeded in growing membership and revenue through activation and popularity of ANMJ Online within the medical industry.

Task

Help ANMJ transition from print media to online without loosing readership and advertising revenue.