The Lamp Online

Background:

The Lamp is the magazine of the NSW Nurses and Midwives’ Association. It is published bi-monthly and mailed to every member of the Association.

Strategy:

Help NSWNMA transition from print media to online without loosing readership and advertising revenue. Also attract new members and grow advertising revenue through content and relevance.

Solution:

We worked with the team at NSWNMA to build an online portal that was readily accepted by the existing member of NSWNMA and their advertisers. We also succeeded in growing membership and revenue through activation and popularity of The Lamp Online within the medical industry.

Task

Help NSWNMA transition from print media to online without loosing readership and advertising revenue.