Nurse Uncut Online

Background:

Nurse Uncut is a blog maintained and managed by NSWNMA. All content on the website is written by Australian nurses and midwives on a wide variety of subjects – everything from academic research on latest livewire issues. NSWNMA wanted to revamp the Nurse Uncut blog with a new user interface that is mobile first and scale up the functionality on the site to include new functionality like advertising, competition, newsletters.

Strategy:

Help Nurse Uncut optimise UI and information architecture on site to make it relevant and user friendly to the target audience.

Solution:

We designed a responsive user interface that was mobile first and had a streamlines architecture to make the site relevant, simple and exciting for the members. The site was a great success meeting all its goals and objectives for last 6 years.

Task

Help Nurse Uncut optimise UI and information architecture on site to make it relevant and user friendly to the target audience.