Life on the land

A video we created for 3 Point Motors Mercedes Benz to launch the X-Class Ute in the Melbourne market. The idea was to use Michael Roberts (Ex AFL Football Player & Radio Commentator) as a brand ambassador for X class and capture how he goes about his life on his farm in Merrick using the ute for various activities. Considering the brands positioning in the market we used a soft sales approach to the story line. Slant skillfully planed and executed the entire video within a challenging time period.

Task

Our main goal was to produce a video for 3 Point Motor Mercedes Benz that would launch the X Class Ute